Join ASBPE MSP to Make Your Web Site Work For You
If your publication has a web site that offers editorial content and/or display advertising, this workshop is for you! Find out how to improve the performance of your site and make it more complementary to your print product. Our guest speaker will show how to entice your readers to visit your site for e-content on the editorial side. On the sales side, she will help sales managers prove the value of web-based advertising without devaluing the print product.
Attending this important workshop presented by the Twin Cities chapter of the American Society of Business Publishing Editors can give you and your colleagues insights into improving the content and reach of your web site. The speaker and facilitator will be Stacey Marmolejo, vice president of digital media for Affinity (formerly Ehlert Publishing.) Marmolejo is responsible for the digital content of 53 of Affinity’s publications.
Date: Thursday, May 22nd
Time: Registration: 11:30 a.m.; Lunch 12 p.m.; Workshop 12:30-1:30p.m.
Where: Maggiano’s Little Italy, Southdale Center, Edina
Cost: $40 for members, $50 for non members
Please RSVP to Twin Cities chapter president Lisa Lupo by Friday, May 16 at lisa@ljwriting.com. We hope to see you there!
RSVP Deadline - Friday May 16
Posted by Lisa Lupo, Chapter President on
Friday, May 02, 2008
@ 1:52 PM
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May 22 Event: Making Your Web Site Work for You
JOIN US as ASBPE MSP Presents:
Making Your Web Site Work For You
Has your publication launched a web site over the past ten years?
Are you satisfied with its performance?
Does it complement your print product?
Have you struggled with enticing readers to visit the web site for e-content?
Have your sales managers struggled with proving the value of web-based advertising?
Did you devalue print advertising by pricing web advertising too low?
If you answered yes to one or more of the above questions, you'll want to consider attending this important workshop presented by The Twin Cities chapter of the American Society of Business Publishing Editors. The speaker and facilitator will be Stacey Marmolejo, vice president of digital media for Ehlert Publishing. Marmolejo is responsible for the digital content of 14 of Ehlert's publications.
Date: Thursday, May 22nd
Time: Registration: 11:30 a.m.; Lunch 12 p.m.; Workshop 12:30-1:30p.m.
Where: Maggiano's Little Italy, SouthdaleCenter, Edina
Cost: $40 for members, $50 for non members
Please RSVP to Twin Cities chapter president Lisa Lupo by Wednesday, May 14 at lisa@ljwriting.com. We hope to see you there!
Making Your Web Site Work For You
Has your publication launched a web site over the past ten years?
Are you satisfied with its performance?
Does it complement your print product?
Have you struggled with enticing readers to visit the web site for e-content?
Have your sales managers struggled with proving the value of web-based advertising?
Did you devalue print advertising by pricing web advertising too low?
If you answered yes to one or more of the above questions, you'll want to consider attending this important workshop presented by The Twin Cities chapter of the American Society of Business Publishing Editors. The speaker and facilitator will be Stacey Marmolejo, vice president of digital media for Ehlert Publishing. Marmolejo is responsible for the digital content of 14 of Ehlert's publications.
Date: Thursday, May 22nd
Time: Registration: 11:30 a.m.; Lunch 12 p.m.; Workshop 12:30-1:30p.m.
Where: Maggiano's Little Italy, SouthdaleCenter, Edina
Cost: $40 for members, $50 for non members
Please RSVP to Twin Cities chapter president Lisa Lupo by Wednesday, May 14 at lisa@ljwriting.com. We hope to see you there!
Posted by Lisa Lupo, Chapter President on
Tuesday, April 22, 2008
@ 10:02 AM
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Holiday Networking Event
Please join ASBPE Twin Cities
for a Holiday Networking Event
Tuesday, December 18, 3:30 PM
at Majors in Bloomington
(8301 Normandale Blvd. - just south of 494).
Join your fellow business-to-business editors in a holiday celebration of sharing:
NETWORKING & FELLOWSHIP - our local chapter includes staff and freelance editors of B2B magazines, corporations and mixed media
MEDIA EXCHANGE - bring 10-15 copies of the latest or greatest issue of your publication to share with your colleagues — and, of course, your business cards!
GIVING - donate a can, a box, a few ... whatever you can spare for those who have less. Donations will be distributed by EFN (see below).
HOLIDAY CHEER - light appetizers will be provided, drinks are on your own
MEDIA EXCHANGE - bring 10-15 copies of the latest or greatest issue of your publication to share with your colleagues — and, of course, your business cards!
GIVING - donate a can, a box, a few ... whatever you can spare for those who have less. Donations will be distributed by EFN (see below).
HOLIDAY CHEER - light appetizers will be provided, drinks are on your own
This event is free
RSVP requested for planning purposes.
Lisa Lupo, lisa@ljwriting.com or 612-384-7105
Posted by Lisa Lupo, Chapter President on
Wednesday, December 05, 2007
@ 10:24 AM
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November Meeting Review
Photography & Graphic Design Discussed
Checking in with your graphic design group very early in the design process will help keep your projects on track - and help you avoid those major, last-minute design fixes. So said Dennis Wolf at the November meeting of the Minneapolis/St. Paul chapter of ASBPE.
With 15 ASBPE members and visitors in attendance, Wolf discussed photography, graphic design and working with graphic designers at the casual coffee-shop meeting. Explaining that the future of photography is digital, Wolf suggests the Nikon D70, as well as the Canon systems, are good choices for digital photography. Both take high quality photos for full-page or spread bleed, whereas the smaller digital cameras with fixed lenses will not, he said.
Once your magazine has a digital camera, Wolf noted, you will also need a good cataloguing system to handle the huge number of photos. He recommends MicroSoft iView, an inventory management program which allows you to upload, view and manage photos on your computer. Participants found this digital photo cataloging and storage information to be of particular interest, answering questions on issues with which they'd been grappling.
2007
The Chapter board will be meeting in December to review the year and begin planning a 2007 schedule. If you have any thoughts for the board, would like to take a more active part in the chapter, or are interested in becoming a board member, please contact President Lisa Lupo, lisa@ljwriting.com or 612-384-7105.
Checking in with your graphic design group very early in the design process will help keep your projects on track - and help you avoid those major, last-minute design fixes. So said Dennis Wolf at the November meeting of the Minneapolis/St. Paul chapter of ASBPE.
With 15 ASBPE members and visitors in attendance, Wolf discussed photography, graphic design and working with graphic designers at the casual coffee-shop meeting. Explaining that the future of photography is digital, Wolf suggests the Nikon D70, as well as the Canon systems, are good choices for digital photography. Both take high quality photos for full-page or spread bleed, whereas the smaller digital cameras with fixed lenses will not, he said.
Once your magazine has a digital camera, Wolf noted, you will also need a good cataloguing system to handle the huge number of photos. He recommends MicroSoft iView, an inventory management program which allows you to upload, view and manage photos on your computer. Participants found this digital photo cataloging and storage information to be of particular interest, answering questions on issues with which they'd been grappling.
2007
The Chapter board will be meeting in December to review the year and begin planning a 2007 schedule. If you have any thoughts for the board, would like to take a more active part in the chapter, or are interested in becoming a board member, please contact President Lisa Lupo, lisa@ljwriting.com or 612-384-7105.
Posted by Lisa Lupo, Chapter President on
Tuesday, November 21, 2006
@ 12:33 PM
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Winter meeting set!
On Tuesday, November 13, we will hold the chapter's final meeting of 2006 at which we will discuss the interrelationship of editorial with photography and graphic arts – over a hot cup of coffee (or whatever may be your preference) and dessert.
In the casual atmosphere of Dunn Bros Coffee, featured speaker Dennis Wolf will provide an update on digital photography then transition into your questions and open discussion on photography and graphic design.
We hope you can join us!
What: ASBPE Twin Cities Winter Meeting
Featuring: Dennis Wolf, photographer
When: Monday, Nov. 13
3:00 – 3:30 Register, grab a cup, and network
3:30 – 3:40 Welcome and introductions
3:40 – 4:30 Photography/Graphic Arts discussion
4:30 – 4:40 Wrap and Close
Where: Dunn Bros. Coffee, St. Paul-West 7th
2583 7th Street West, St. Paul, MN 55116
Cost: $15.00
(covers presentation, one drink & dessert)
RSVP: Lisa Lupo, President
lisa@ljwriting.com
or
612-384-7105
Get a PDF with all the meeting info (88K).
In the casual atmosphere of Dunn Bros Coffee, featured speaker Dennis Wolf will provide an update on digital photography then transition into your questions and open discussion on photography and graphic design.
We hope you can join us!
What: ASBPE Twin Cities Winter Meeting
Featuring: Dennis Wolf, photographer
When: Monday, Nov. 13
3:00 – 3:30 Register, grab a cup, and network
3:30 – 3:40 Welcome and introductions
3:40 – 4:30 Photography/Graphic Arts discussion
4:30 – 4:40 Wrap and Close
Where: Dunn Bros. Coffee, St. Paul-West 7th
2583 7th Street West, St. Paul, MN 55116
Cost: $15.00
(covers presentation, one drink & dessert)
RSVP: Lisa Lupo, President
lisa@ljwriting.com
or
612-384-7105
Get a PDF with all the meeting info (88K).
Posted by Lisa Lupo, Chapter President on
Friday, October 27, 2006
@ 2:02 PM
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Twin Cities Chapter Events
Welcome to the new ASBPE Twin Cities Chapter Blog!
The Twin Cities Chapter has begun this new blog to keep you updated on what's happening with ASBPE in Minneapolis/St. Paul, including upcoming meetings, previous meetings and other information of interest to editors. If you'd like to receive automatic updates by email whenever there is a new post, sign up at right. (We won't sell or trade your email address.)
Welcome!
M/SP Summer Meeting
An advertiser that writes articles for your publication wants to include a line in their ad, stating, “Look for our article on page 47.” What do you do?
Your publisher wants to sell weblinks to advertisers … by linking their company names in your e-news stories to their websites. How do you answer?
An educational seminar is coming up that you’d like to cover. However it is on a cruise ship and your magazine can’t afford it. The company just called offering you free passage because a last-minute cancellation opened a spot. Do you accept?
The late summer meeting of ASBPE/Twin Cities included a lively discussion of these and several such ethical questions that editors face on a regular basis, along with a review of ASBPE’s new “Guide to Preferred Ethical Practices.” While no two editors had the exact same answer to any of the questions, we came away from the meeting with a deeper understanding of ethics and the realization that we’re all in the same boat!
M/SP Winter Meeting
We are working on the schedule for one last 2006 meeting. It will be a very casual, pre-holiday, mid-afternoon, coffee-shop meeting.
Keep an eye on this page for more information.
ASBPE Member Benefits
We'd like to welcome the three new members who joined ASBPE since our last meeting, and encourage others to join. If you have come to an ASBPE meeting and liked what you saw/heard; if you are a local editor looking for more networking opportunities; if you’d just like to be a part of a great editor’s group … take a look at the main ASBPE Web pages (http://www.asbpe.org/) particularly the member benefits pages (“Join ASBPE” link on the left sidebar.) … and send your application!
Of course, you are welcome to join in our meetings whether you are an ASBPE member or not!
Posted by Lisa Lupo, Chapter President on
Friday, October 20, 2006
@ 3:10 PM
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ASBPE Twin Cities Officers
President
Lisa Jo Lupo, Freelance/Contributing Editor
LJ Writing Services
Champlin, MN 55316
(612) 384-7105
Fax: (763) 201-7797
lisa@ljwriting.com
Vice President
Nancy Weingartner, Managing Editor
Franchise Times
2808 Anthony Lane S.
Minneapolis, MN 55418
(612) 767-3207
Fax:(612) 767-3237
nancyw@franchisetimes.com
Secretary
Karen McMahon, Editor in Chief
Farm Industry News
Prism Business Media
7900 International Dr., Suite 300
Minneapolis, MN 55425
(952) 851-4680
Fax: (952) 851-4601
kmcmahon@prismb2b.com
Treasurer
Tom Crain
Aviary Creative
6423 Craig Drive
Eden Prairie, MN 55346
(612) 709-6756
tcrain@aviarycreative.com
Board Members
Willie Vogt, Executive Editor
Farm Progress
Farm Progress Companies
3864 Palisade Way
Eagan, MN 55122-1710
(651) 454-6994
Fax: (651) 994-0661
Barb Kastens, Assistant Editor
Tack 'n Togs Merchandising
Miller Publishing
12400 Whitewater Drive, Suite 160
Minnetonka, MN 55343
(952) 930-4358
Fax: (952) 930-4362
bkastens@tackntogs.com
Lisa Jo Lupo, Freelance/Contributing Editor
LJ Writing Services
Champlin, MN 55316
(612) 384-7105
Fax: (763) 201-7797
lisa@ljwriting.com
Vice President
Nancy Weingartner, Managing Editor
Franchise Times
2808 Anthony Lane S.
Minneapolis, MN 55418
(612) 767-3207
Fax:(612) 767-3237
nancyw@franchisetimes.com
Secretary
Karen McMahon, Editor in Chief
Farm Industry News
Prism Business Media
7900 International Dr., Suite 300
Minneapolis, MN 55425
(952) 851-4680
Fax: (952) 851-4601
kmcmahon@prismb2b.com
Treasurer
Tom Crain
Aviary Creative
6423 Craig Drive
Eden Prairie, MN 55346
(612) 709-6756
tcrain@aviarycreative.com
Board Members
Willie Vogt, Executive Editor
Farm Progress
Farm Progress Companies
3864 Palisade Way
Eagan, MN 55122-1710
(651) 454-6994
Fax: (651) 994-0661
Barb Kastens, Assistant Editor
Tack 'n Togs Merchandising
Miller Publishing
12400 Whitewater Drive, Suite 160
Minnetonka, MN 55343
(952) 930-4358
Fax: (952) 930-4362
bkastens@tackntogs.com
